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Author: Jason Roper

  /  Articles posted by Jason Roper

We were curious about what business professionals thought about marketing. We took a look at recent survey results and reports that compiled data on the topic, and created a list of 10 B2C marketing strategies commonly recognized as successful regardless of industry. Here’s what we found, in no particular order: Cause Marketing Cause marketing is a cooperative effort between a for-profit business and a non-profit organization to mutually promote and benefit from social and other charitable causes. Cause marketing is not to be confused with corporate giving, which is tied to specific

Creating long-term value with limited resources is a huge challenge for entrepreneurs, but it’s hardly a novel one. Sustainable growth is among the biggest challenges any business leader faces, but it isn’t a new problem. My grandmother, who lived in a remote village in Bangladesh, was barely 5 feet tall, skinny as a rod, and very soft-spoken. She could barely read or write and never had a formal education, yet she successfully managed a farming and sharecropping business, overseeing a network of farmers, merchants, and seasonal workers, all while raising nine

Business Development Strategies…. Errr… What is that? Is it related to sales? Is it related to partnerships? Is it a tiring job? Can I do it? Is it related to target achievement? Lots of unanswered questions….. Let’s try to find an answer to these queries.Business Development Strategies is a combination of numerous individual tasks which has a goal of implementing and developing growth opportunities either within the organization or between two or more organizations. It is related to all round development of a particular business which makes it enriching and fruitful.

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